Independent studio  ·  Woodbury, CT  ·  20 years in

Building cool sh*t for people doing good work.

Websites, portals, and the integrations that connect them, for nonprofits, agencies, and small companies that need real engineering without agency overhead. You work with me directly from the first call to the last deploy, and I bring in the specialists a project needs. Every price is published below.

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WHAT I BUILD / 01SITES · PORTALS · INTEGRATIONS

Four kinds of problems. One name on it, a team behind it.

Most of what comes through the door starts as one of these four. Whichever one you land in, I own it end to end, and you always know who to call.

01
The site nobody can update
WordPress or headless, built so the person who inherits it in two years can still run it without calling anyone.
02
Systems that do not talk
Payments, CRMs, registries, member databases, state systems. The syncs that have to hold at 2am on the last day of your fiscal year.
03
The spreadsheet holding it together
Member portals, application workflows, internal dashboards. M-Fit ran on a brochure site and a lot of manual follow-up. Now members RSVP, check in, and get their own reminders.
04
The thing that does not exist yet
When off-the-shelf does not fit, I build what does. Sometimes that is a feature, sometimes a whole product.
PRODUCTS & OPEN SOURCE / 02SHIPPED · OWNED · OPEN

Things I built that real people use today.

Before I build for you, I build for myself, and then I have to live with it. A rare-disease platform, a booking and payments system real businesses run on, a member app people open every day, a coaching platform for caregivers and first responders, and two tools I maintain in the open. Every one of these is a live link. Go click on them.

SELECTED WORK / 03

Recent projects, solving problems

2018 / 2026

Rare disease platforms, breweries, government portals, festival brands. Every one of them started with someone good trying to do something hard.

KISHO

Next.js · Postgres · Product

Rare disease intelligence platform. 35,000+ programmatic pages on a MONDO ontology backbone. The long bet.

HOW THIS WORKS / 04

Your project, your call.

Two ways to do this, and you pick. I host it, monitor it, update it, and you never think about it again. Or you own all of it: the code in your repo, the hosting in your accounts, documentation written as we go, and I am there when you want me and gone when you do not.

Most shops only offer the first one, because the second one makes you easy to lose.

Bigger projects bring in designers, product people, and other developers I have worked with for years. What you never get is an account manager standing between you and the work, relaying your question to whoever can actually answer it.

Sean is an extremely well-rounded and professional Website Designer. He is very easy to communicate with and patiently taught our team how to work the backend of our website, jumped into action to solve website issues in real time while also redesigning pages of our website to make them more user-friendly!
Julie DunnDigital Marketing Specialist · Two Roads Brewing Company
You own everything01

Or I do, if you would rather not think about it. Fully managed, or the code in your repo and the hosting in your accounts. You pick, and you can change your mind later.

Priced before I start02

Real numbers below. You approve a fixed scope, and if the scope changes we talk about it before the work happens, not after.

Bigger than one person03

I keep a bench of designers, product people, and developers I have worked with for years. When a build is too big or needs a specialist, they come in. You still deal with me.

Why it costs less04

AI writes a lot of the boilerplate now, so a build that used to take eight weeks takes three. It does not make the architecture decisions, and nothing ships that I have not read line by line.

STANDARDS / 05FAST · ACCESSIBLE · FINDABLE

Baked in. Not billed extra.

You will never find performance, accessibility, or SEO as a line item on my invoice. They are what I mean when I say a build is done. Every site I ship is fast, works for people using a keyboard or a screen reader, and is legible to search engines from the first commit. Then I keep it that way long after launch, which is the part most shops quietly stop doing.

01
Fast by default
Static and headless architecture, modern tooling, code and images that stay lean. Green Core Web Vitals are where every build starts, not an optimization package I sell you in month four.
02
Accessible by default
Semantic markup, keyboard paths that actually go somewhere, contrast you can read in daylight. I test with a screen reader, because that is the only way to know. For nonprofits and public agencies it is also becoming the legal floor.
03
Findable by default
Server-rendered HTML, clean metadata, structured data, and sitemaps search engines can actually read. The SEO lives in the architecture, so there is no plugin to forget to renew.
04
Kept that way
Scores rot the moment nobody is watching. Monitoring, updates, and a human who notices when something slips, so the site you got on launch day is the site you still have a year in.
PRICING / 06

Clear prices. No sales process.

Most builds start at Launch. Integrations are scoped separately, because no two are alike. When we talk, it is about the actual work, and you will know the number before I start.

LaunchStarting point
$3,500fixed

Static Next.js, no CMS. Accessibility, performance, SEO and SSL baked in. Five to seven pages, fixed scope. Roughly half a traditional agency quote, because the production hours collapsed. The judgment calls still take exactly as long as they always did.

Launch + Content
$5k-6kfixed

Everything in Launch, plus a light headless CMS, content modeling, and sitting down with whoever will be writing the posts. For teams that actually publish.

Integrations
Scopedon top

Payments, CRMs, registries, APIs, AI automation, custom tools. Scoped and quoted on its own every time, because no two are alike. This is the work that means reading somebody else's undocumented API at 11pm, and it is the part I like most.

Care & hosting
$99/mo and up

Managed hosting, updates, monitoring, and a human who answers the email. What goes in it depends on what you actually need, so we work that out together.

CLIENTS / 07

Real people, real work.

DIRECT CLIENTS
Two Roads BrewingRetainer, since 2024
NYIACInternational arbitration
Blue Bear MusicMusic education
Blackbird PresentsMusic & live events
AGENCY PARTNERSHIPS
McKracken AgencyWhite-label development
Label InteractiveWhite-label development
BCS InteractiveWhite-label development

Embedded senior capacity for agencies with more work than developers and no appetite for another full-time hire. One developer or a small team, depending on what the job needs. White-label or co-branded, your name on the work, and I stay off your client calls unless you want me on them.

Sean and his team have been our go-to WordPress development partners for over 10 years. They are consistently reliable, responsive and capable. A dependable resource is invaluable, and they are that and more.
Jeff JuliardOwner · Label Interactive
WHO YOU'RE HIRING / 08SEAN ROBERTS
Sean Roberts

Hi, I'm Sean.

Based inWoodbury, Connecticut
Building since2006
Before this7 years at NORD
Scaledrarediseases.org to 2M/mo
Off the clockKids, motorcycles, punk rock

I started building websites in college in 2006, because the people around me kept paying for sites they could not update themselves. Twenty years later that is still the job.

After college I became the WordPress developer agencies called when a project actually mattered. They stopped treating me like a vendor and started putting me on their client calls. Some of those relationships are past ten years now.

Then I spent seven years at the National Organization for Rare Disorders. I also have family living with rare disease. So I know what it looks like from inside an institution, and I know what it looks like at eleven at night when the person doing the caregiving has nothing left. KISHO and SODAL Coach came out of that.

I took rarediseases.org from 800,000 visitors a month to two million at its peak. I also built their intranet, and the community app the Centers of Excellence still use. Patients looking for answers at midnight, staff who needed the thing to just work, clinicians across dozens of centers. Same building, three completely different users.

I want to work for organizations that make life better for someone.

Give me the tangled stuff. A process nobody can explain anymore, held together by one tired person and a spreadsheet they are afraid to touch. I like pulling that apart and leaving behind something that still works when I am not around.

The rest of the time: motorcycles, camping, beer, punk rock. Above all my kids and my family.

START A PROJECT / 09

Got something interesting?

Tell me what you're trying to build, roughly what you can spend, and when you need it. If I'm the wrong person for it, I'll say so and point you somewhere better.

Sean Roberts is one of the best developers we've ever worked with. He loves what he does. He's innovative, and yet is able to explain technology in a way that everyone gets it. He's efficient and experienced, but above all, he's trustworthy; a true partner. I highly recommend him.
Lou KotsinisTeam Lead · BCS Impact
sean@skm.digital